My debut book Smoke & Mirrors is OUT NOW!
Hype plays a tumultuous role in science, technology, and the future of society.
It can mislead. It can distract. It can blinker us from seeing what is actually going on.
This book is your guide to see past it.
“Couldn’t be more timely. Fascinating and vitally important”
“Stop following the news until you’ve read Gemma Milne’s persuasive analysis of the hype and bullshit that distort our understanding of emerging science. As she shows, the starting point to grasping the genuine opportunities of AI, life sciences and climate tech is a healthy dose of critical thinking”
“I loved this book! This is exactly the sort of sceptical, cut-through-the crap-but-still-excited-about-what’s-emerging book around tech innovation that’s sorely needed, yet is so hard to find . . . essential reading for anyone who’s serious about how real-world advances might be effectively harnessed to build a better future”
“A refreshingly grown-up, clear-headed look at the interaction between science, technology and the media - readable without being dumbed down, acknowledging complexities without being heavy”
“A much-needed blast of fresh air! Gemma Milne expertly shows us how to separate the truth from the hype surrounding the emerging techs of today, and those of the near-tomorrow”
“[A] vital contribution in a world where technological progress promises so much, but too often disappoints. If, like me, you believe that advances in science and technology are our best hope for solving the grand challenges of our times, this book is the indispensable guide to avoiding the mirages and the charlatans along the way”
